Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. Engineers get bombarded with product-focused marketing. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

The ROI Guy

APRIL 21, 2010

Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated? The first year benefits included a 3% increment in related revenue, and incremental savings per direct sales representative of $30,000.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

The ROI Guy

OCTOBER 5, 2011

The survey revealed that the average Alinean-powered sales enablement program delivered: · An ROI of 810% (for each $1 invested in an Alinean program, $8.10 Partners and enterprise sales professionals have adopted the tool significantly more than prior in-house developed programs, driving significant multi-million dollar customer deals.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40