Zoominfo

MARCH 31, 2024

Buying Signal #1: Key Account Visits to Pricing Page An account on your team’s high-priority target list is suddenly showing a spike in purchase intent by registering 50 visits to your company website’s pricing page. Multi-threading: The C-Suite can’t do this job alone. Why am I here, how do I add value, and what’s my ask?”

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Content4Demand

OCTOBER 16, 2020

Knowing the buyer’s intent before the initial hand raise is a powerful concept. It’s a glimpse into the future of your audience’s sales cycle and enables earlier interactions with your audience. You may be wondering, “how can I manage all these moving parts and implement this into my ABM strategy?” Know Your Next Move.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Madison Logic

JULY 6, 2023

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. This content should be mapped to each stage of the buyer’s journey to take ownership of the customer experience.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. These terms signal higher purchase intent. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Madison Logic

JANUARY 13, 2022

This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world. ” Madison Logic recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40