Customer Experience Matrix
APRIL 26, 2024
Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. What was new about CDP was that it was packaged software that was building a customer database. That's odd; people ask me those questions all the time.
Engagio
MARCH 29, 2021
Breaking through the noise and differentiating your organization requires that you provide your audience with relevant content, and personalization is a tried and true way to do that. Three tips for personalized site experiences. Demandbase is one of the only account-based platforms that has a native personalization feature.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
OCTOBER 6, 2015
It's about helping sales find and close business in target accounts and about developing valuable customer relationships in those accounts. This means that when ABM is done well it never disappoints and in fact becomes a long-term competitive differentiator rather than flavor-of-the-month. It's not a distraction.
FunnelEnvy
JANUARY 19, 2018
Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. A year earlier the client had redesigned their website pricing page and quickly noticed a significant drop in conversions. Enterprise customers often want security and support and expect to speak to sales.
Martech
APRIL 21, 2022
An example like Inkbox helps to indicate how Crossing Minds begins to differentiate itself from other recommendation engines. Steering new customers to the best tattoos for them personally out of a catalog with literally tens of thousands of SKUs. The biggest challenge for Inkbox? You’ll get a couple of thousand flowers.
Hubspot
OCTOBER 28, 2015
For many schools, the emphasis and investment is shifting toward building brands that differentiate from the competition and, for some schools, this includes hiring marketing leadership from the corporate world. Incorporate Website Personalization. The personalization is done automatically and in real-time.
Capstone Insights
MARCH 13, 2018
As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. Go to existing customers next and then target accounts.
Expert insights. Personalized for you.
234 
Let's personalize your content