article thumbnail

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100
article thumbnail

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Good luck in your email marketing selection process!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

article thumbnail

Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT

Hubspot

It''s also interesting to see how the general theme of "Web 2.0" 5) HubSpot. In 2006, the tech and marketing world was focused heavily on surviving and succeeding in a web 2.0 Today, HubSpot still caters to small businesses, but also medium and enterprise businesses , as well. Tweet about HubSpot.

Skype 28
article thumbnail

What Is Earned Media? [FAQs]

Hubspot

To make sure you''re caught up on this "Web 2.0" What Differentiates Earned Media From Paid and Owned Media? B ut with the advent of digital marketing and social media, earned media has evolved -- and departments other than public relations, like marketing and customer support, now share a chunk of the responsibility.

FAQ 28
article thumbnail

10 Genius Ideas That Changed Marketing Forever

Hubspot

This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers. For instance, at HubSpot we often give away prizes to random attendees of our marketing webinars or people who share our content with their networks. 10) Web 2.0.