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Content2Conversion 2016 - My B2B Marketing Utopia

SnapApp

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . Listen to input from sales, social and of course your customers.

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Content2Conversion 2016 - My B2B Marketing Utopia

SnapApp

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. Listen to input from sales, social and of course your customers.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Paul Gillen ( @pgillin ). Rob Leavitt ( @robleavitt ).

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. How does your vision differentiate your business from your competitors?