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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools. Infrastructure Services: Your marketing infrastructure includes cloud computing, big data management, databases, and software development tools. Experiment with short and highly educational videos.

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How to create a B2B content marketing strategy

Scoop.it

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. There is no differentiation or uniqueness. Do you create and distribute your content using a content management system (CMS)? What is content marketing?

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 TBI Uses Video to Educate and Train 6.2.2 And video is the new platform to connect, educate, and create trusted relationships at a time when it matters more than ever. People expect online self-service experiences to discover, learn, and connect.

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Does Your Professional Services Firm Need a High Performance or a Branding Website?

Hinge Marketing

Are you using an open source Content Management System (CMS) that allows you to easily make updates to your website on your own? A truly effective branding website should be built around your firm’s key messaging and differentiators. For instance, think carefully about your CMS and its ease of use.

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Why All Brands Need an Editorial Workflow

Contently

Building the right workflow differs depending on industry, company size, mission, and the type of content you want to create. A big bank producing a blog post could have a very different workflow than an educational startup putting together a 30-second explainer video. Mastering the workflow.

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#4 B2B Website Purpose – 7 things every CEO should know about marketing 

thePoint

your customer newsletter, and any area on your site frequented by customers to promote links and/or content to new product information, education, and calls to action that will engage them with sales again. Just imagine if you were searching for “how do I protect my utility plant from hackers.” Your home page is a primary landing page.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 TBI Uses Video to Educate and Train 6.2.2 And video is the new platform to connect, educate, and create trusted relationships at a time when it matters more than ever. People expect online self-service experiences to discover, learn, and connect.