When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Velocity Partners
NOVEMBER 29, 2023
It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. When simplification slows your sales cycle If your unifying story is too simplified, you’ll end up attracting the wrong kind of leads. Introduce a fresh spin.
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