How to be indispensable: The CMO’s cheat sheet
B2BMarketing.net
FEBRUARY 8, 2024
At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”
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