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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

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B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’

markempa

Over the past six years, forecast deals are closing at a lower and lower rate, and a dramatically higher percentage are ending up with the prospect making no decision at all. What can help: Stop sending prospects Word documents, PDFs and spreadsheets. How you sell is how you’ll differentiate yourself,” Dickie notes.

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How to Sell Your Boss on a CRM Purchase

GreenRope

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

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How to Sell Your Boss on a CRM Purchase

GreenRope

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

article thumbnail

How to Sell Your Boss on a CRM Purchase

GreenRope

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

article thumbnail

How to Sell Your Boss on a CRM Purchase

GreenRope

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.

article thumbnail

How to Sell Your Boss on a CRM Purchase

GreenRope

Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices. Because of all the data you are collecting, you can make more informed decisions about how you market to your customers because you know WHO they are and WHAT they are looking for.