Gartner: Are Your Ready for More Buyers and the IT to Business Shift?
The ROI Guy
MAY 18, 2017
When we look at today’s sales and marketing, most content and conversations remain too focused on technology and IT decision makers, missing the mark on what matters most to executives and the business. Value truly is in the “eye of the beholder”. It is here that one-size-fits-all content and conversations won’ work.
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