How should B2B content differ for Business and Technical Decision Maker?
Ambal's Amusings
AUGUST 27, 2010
We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Tom Pick's Tip. It has to be relevant, and the problem has to be large enough to be a priority.
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