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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

This is where content marketers employ every means possible to appeal to the senses, the thrill of the aesthetic beauty and the joy of being immersed in the experience being offered. This is where greater differentiation and profitability become evident. Online Persuasion: Creating Desire. This is key to success.

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Content Marketing Tips: Find Your Online Voice

Writing on the Web

. “Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. There are a gazillion websites in your field.

Tips 100
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Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. StubleUpon , Digg , Facebook , Blogger , web 2.0 tools , online marketing. That is very cool.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Vital statistics for every B2B marketer , March 16, 2010.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.