Chris Koch

SEPTEMBER 15, 2014

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). They don’t want three different calls from three different sales areas of your company. Customers are demanding that we deal with them in a unified, cross-channel fashion.

De-duplication 100

De-duplication Paid Search Agency Companies Wikipedia 100

Chris Koch

NOVEMBER 11, 2011

Building a world of difference. Image via Wikipedia. I mean, some of them are just plain incomprehensible, communicating to buyers that we live in “A Certain World of Connected Freedom for Caring People to Passionately Inspire the Valuable Impact of More Enterprise Silliness”: A world of communications. Agility made possible.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

Building a world of difference. Image via Wikipedia. I mean, some of them are just plain incomprehensible, communicating to buyers that we live in “A Certain World of Connected Freedom for Caring People to Passionately Inspire the Valuable Impact of More Enterprise Silliness”: A world of communications. Agility made possible.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

JUNE 15, 2011

Image via Wikipedia. Those “theme” martinis offered during open bar receptions at marketing conferences are also reportedly on the way out—but it’s taking the FDA some time to catalogue all the different varieties.). But in our rush to embrace the new, we haven’t taken adequate time to honor the painful transition we are experiencing.

Social Media 100

Social Media B2B Thought Leadership Media Wikipedia 100

Chris Koch

JUNE 18, 2010

Image via Wikipedia. But Chris Zane thinks of this simple business model differently. I think that’s one of the reasons that when people write about an archetypal business, they often use bicycles. Clear, simple product that everyone understands, right? Everyone knows what a bike shop does. The bowl of quarters.

Wikipedia 100

Wikipedia Marketing Management Training Conference 100

Chris Koch

MAY 6, 2011

Image via Wikipedia. The only difference between us and the monkeys is that we usually remember to eat while we watch the Oscars or check our Twitter follower counts. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI.

Social Media 100

Social Media Social Marketing Work Management Media 100

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. The only way we can do that is by providing a range of different content—thought leadership, news, education, training, support—in a range of different channels—events, white papers, communities, private meetings—at all phases of the buying cycle. I resisted treating it as a standalone in the survey.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100