The Effective Marketer

SEPTEMBER 11, 2013

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal.

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal.

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

JUNE 1, 2011

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). The magic relies on the higher conversion rates throughout the sales cycle.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

JULY 28, 2015

According to the research presented, most sales reps have trouble selling the value of their solutions. Just listen to a few sales calls and you will listen to a variety of messages from different sales reps. The problem is not just with the sales team, is with how you are training them. I know this first hand.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100