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| | DIGITAL B2B MARKETING
JULY 14, 2011 Thought Leadership Marketing is an Oxymoron
Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.. The problem is, knowledge of what a product or service can deliver or its differentiation does not establish real thought leadership. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership.
| | B2B MARKETING ZONE POSTS
SEPTEMBER 8, 2010 Top 37 B2B Marketing Posts and Hot Topics August 2010
Wikipedia and a handful of open-source software developers were the pioneers. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! FAQ: What’s the Difference Between a Home Page and a Landing Page? Quite frankly, I couldn’t make the 420 mile trip to LA to check it out in person even though I knew it included a nice Gartner case study about Gartner newScale Success Story.
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