B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
Crimson Marketing
APRIL 23, 2015
Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Why is Data on Buying Intent the Key?
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