How to Solve the Top 5 Challenges of B2B Sales with Marketing
Kaon
JULY 23, 2018
With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. Salespeople need to be experts at highlighting product features and benefits, but they often fail to communicate the value, which is equally, if not more, important. Showing instead of telling.
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