Capstone Insights

NOVEMBER 26, 2019

In a commercial setting, a heavy duty mower designed for large lawns and multiple hours of use every day is required and the features and dependability needed are vastly different. This impacts the look/feel/design of assets, but also subscription management, landing pages, email senders, marketing reporting, and touch governance.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Adobe Experience Cloud Blog

APRIL 3, 2015

As marketers start to realize the inherent value and importance of personalized web engagement, the one question they continue to ask is: How should I allocate demand generation resources to web engagement? Let’s say you’re an SMB marketer and you need to determine your goals and which channels you will utilize to achieve them.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

FunnelEnvy

JANUARY 19, 2018

That requires optimization based on visitor context , commonly known as website personalization. Rules-based Website Personalization. The current standard for personalization is “rules-based” – marketers define fixed criteria (rules) for audiences and create targeted experiences for these them.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. New TCO Calculator: EMC SMB Virtual Solutions Advi. But how can you best develop and deliver these tools effectively to fight Frugalnomics?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Single Grain

MAY 31, 2023

AI for marketing refers to the strategies and tools that leverage artificial intelligence in designing and optimizing marketing campaigns to drive better results. One unique example of how AI enhances effective website personalization is through real-time recommendations to attract customers. Let’s begin!

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

The ROI Guy

DECEMBER 14, 2005

New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Budget Time: Getting YES from a frugal CFO CIOs are from Mars, CFOs are from Venus Predictions for 2006: What should an SMB IT Execut. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Convert

SEPTEMBER 8, 2021

With an A/B test , we test a single variation page vs the original control design. Here you can see our old home page design and our new one that gets more lift. Microsoft saw a 40% increase in conversion rate for their SMB website, after running an MVT test on multiple page elements (8×4!). H3] Taguchi.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52