The Point

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

Here, the Salesforce folks have accomplished a design that is both unique enough to catch the eye as you scroll by, but also informative enough to engage the reader. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account. This kind of “social wall” is also commonly used for events to display live tweets as they posted.

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7 Webinar Invitation Mistakes You Can’t Ignore

The Point

Graphic headers are a necessary evil in HTML email design. A Webinar invitation has one goal: getting the reader to register for the event. Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links.

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9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Social media used to mean launching a blog, or designing a corporate Facebook page. Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Surprising?

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