DealSignal

APRIL 10, 2024

How to operationalize first-party intent data For the first-party data, coming up with accounts can be as simple as looking into your CRM and marketing automation platforms for leads that displayed some of the signals we listed earlier. Get a feed of the companies that have increasing intent for your intent topics on a regular schedule.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Blog posts, videos, podcasts, helpful articles, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

SmartBug Media

OCTOBER 9, 2019

Although it’s a good idea to periodically re-optimize all your content, if you’re looking to meet this quarter’s goal and are short on time, you will get the most bang for your buck by focusing on optimizing the pages on your website that get a lot of traffic but have below-average conversion rates. How are your landing pages converting?

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Rev

JANUARY 18, 2023

Here are some examples of goals you may have for your demand gen campaigns: Generate X number of marketing qualified leads (MQLs) Increase website traffic by X% to build brand awareness Decrease MQL churn rate by X% Your goals will also inform the metrics you track to gauge success. Are you seeing an increase in website traffic or leads?

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

CoSchedule

JANUARY 24, 2023

Download Now [table of contents] Research The Blog Post Topic Audience Start by brainstorming topics in which your target audience has demonstrated interest. What are the hot topics people are discussing in your niche? Be part of an existing conversation. It also performed well. Is this topic relevant to my blog or business?

Process 100

Process Wikipedia Paid Search Agency Lead Scoring 100

Oktopost

JUNE 13, 2023

In other words, on any given day, there’s a strong chance that you’ll find far more leads on social media (if you know where and how to look) than you will in the organic traffic to your site. It’s surrounded on all sides by other rented spaces (your competition), but also by your target demographic.

Touchpoints 78

Touchpoints Social Media B2B Thought Leadership Media 78

Anteriad

APRIL 25, 2023

It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. Content audit An accounting of all currently published web content. It

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95