Martech
JANUARY 29, 2024
Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead. As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. Leads require behavioral momentum.
Martech
MARCH 10, 2022
And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts.
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NetLine
DECEMBER 18, 2023
Measure your results from data intent campaigns Intent data reveals the topics your prospects are searching for, the touchpoints they access to learn more about your brand, and how inclined they are to purchase from you. With so much data to analyze and assess, it’s vital to measure the results of your data intent campaigns.
Hubspot
JULY 19, 2019
We're no different here at HubSpot. Everything from keyword research tools to Microsoft Excel and HubSpot's own ads tool is booted up to aid us in reaching you with the perfect ad at exactly the right moment in your buyer's journey. When I'm creating audiences for HubSpot's ad campaigns , I'm constantly leveraging data within our CRM.
Hubspot
SEPTEMBER 21, 2016
Category pages (Mid-funnel): These users have demonstrated interest in a specific product type; re-engage them with a general ad for that product category (i.e., Interested in learning more? Specific product pages (Lower-funnel): If a user has looked at a specific product offering (i.e., 5 ) Get smarter with attribution.
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