Buyer's Journey Demonstrating Intent Hubspot Touchpoints 
Martech
MARCH 10, 2022
Most of the B2B buying journey is conducted anonymously until the buyer gets closer to the point of purchase, which is why a tech-driven “zero-touch” demand gen strategy is critical for growth. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g.,
Hubspot
JULY 19, 2019
We're no different here at HubSpot. Everything from keyword research tools to Microsoft Excel and HubSpot's own ads tool is booted up to aid us in reaching you with the perfect ad at exactly the right moment in your buyer's journey. But when people ask me, "What tool has the biggest impact on your ads strategy?"
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