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GDPR and social media: What marketers need to know

Sprout Social

The same rings true for demographic data. Here’s an example from Swatch: This is a small but notable hoop for visitors to jump through, especially if you’re hoping for audiences to take an additional lead generation action like filling out a form once on-page. However, not all consumers are exactly wild about such ads.

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Writing for Persuasion: A Guide for the Advanced Content Marketer

ClearVoice

Transparent disclosure of the counter-argument (which the message then refutes). Including data in your content will help you make persuasive arguments and lead to more conversions. You know their demographics, their pain points, and their interests. warm and friendly) speakers. Show your audience how well you know them.

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Is It Time for Us to Be Transparent About the Marketing in Content Marketing?

Content Standard

Content marketing unearthed major new opportunities for brands in terms of compound growth and quality lead generation. Disclosure standards include mentioning content is sponsored within the post or caption and not solely relying on vague terms like “ambassador” to allude to a sponsorship agreement.

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Third-Party Blogging Platforms – Should You Be Using Them?

DivvyHQ

If I could time travel to the 1990s, I’d not only be treated to the Golden Age of the Boy Band (full disclosure – Team *Nsync), but I’d also witness the rise and fall of popular blog platforms like Blogger, LiveJournal, and Xanga. Limited lead generation. RIP, Xanga. Nothing more advanced is available.

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Native Advertising: What You Need to Know

Digilant

For example, the Federal Trade Commission released “Native Advertising: A Guide for Businesses,” in which it provides details on its enforcement efforts to ensure native advertising is neither “deceptive or unfair” and that consumer interests are protected through proper disclosures of content sponsorship. What are you trying to achieve?