Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Demo Videos. Video has absolutely dominated social.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Not one but TWO free and quick product demos Success metrics from past customers Ready-made templates Success stories.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. The average email open rate is 20.81%. What Does the Research Say about Email Marketing?

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Single Grain

NOVEMBER 16, 2023

Buyer Persona Development A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers. In this step, there are two things to focus on: keyword research and the kind of content you’ll produce.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Inbox Insight

NOVEMBER 23, 2022

It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. As potential leads go about their lives online, they leave digital footprints about their preferences, likes, dislikes and where they are in their purchasing journey. Research your target market.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Single Grain

JULY 19, 2019

With the availability of data like purchase history, consumer behavior and links clicked, as well as sophisticated software to implement campaigns, custom content has never been easier. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

With the availability of data like purchase history, consumer behavior and links clicked, as well as sophisticated software to implement campaigns, custom content has never been easier. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. And don’t just think YouTube.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Martech Advisor

JANUARY 22, 2020

Research reports. Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. Some examples of high-value collaborative content are: Industry research reports, case studies, and other downloadable content. Whitepapers. Case studies. Guides/ebooks. Expert interviews.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Single Grain

JANUARY 15, 2020

A buyer persona is a detailed, research-based description of your target customer. Think of it like a Q&A: Research which questions your customers are asking and then answer them in detail in your blog or video content. The average email open rate for all industries is 20.81%. 1) Write Content for Your Buyer Persona.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Albacross

MAY 22, 2019

When it comes to wording your CTA, research shows that using first person pronouns can increase your conversions by up to 90%. Research shows that 53% of people will leave a page if it takes longer than 3 seconds to load , and you don’t want your visitors to churn before they even get the chance to see your offer! Pretty simple, right?

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

SnapApp

JULY 7, 2017

This also reduces the amount of time the user has to research surgeries to determine which is best. Results: Since implementing the interactive quiz, we have seen amazing results including a 130% increase in conversion rate for completing the quiz. We saw an 85% increase in conversions with the multi-step form. Gem Latimer. Katy Jones.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

DECEMBER 6, 2019

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate. 52% of consumers say that watching product videos makes them more confident in online purchase decisions. 360-degree video content.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Hubspot

AUGUST 7, 2018

61% of online purchases are the direct result of a customer reading a blog. Creating a buyer persona takes a bit of research, some guesswork, and tweaking. A new visitor in the awareness stage won’t want a live demo of your product, but they would read a quick checklist or blog post that helps them better understand their problem.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101