Hubspot

OCTOBER 28, 2020

Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. To explore the accompanying dataset on your own, you can find our interactive microsite here. Response rates are also performing well, remaining at 10-20% above the benchmark since April.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Anything Goes Marketing

JUNE 29, 2009

A recent Aberdeen Research report has proven that this technique can dramatically boost response rates. I use this technique as part of an automated customer education nurturing program that I created and am seeing greater than 50% open rates when emails have the sender name of the account representative.

Tactics 100

Tactics Automation Personalization Planning 100

SnapApp

JULY 7, 2017

Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. We saw an 85% increase in conversions with the multi-step form.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118