Hubspot
JULY 7, 2020
To explore the accompanying dataset on your own, you can find our interactive microsite here. While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content.
Hubspot
OCTOBER 28, 2020
Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. To explore the accompanying dataset on your own, you can find our interactive microsite here. Response rates are also performing well, remaining at 10-20% above the benchmark since April.
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Anything Goes Marketing
JUNE 29, 2009
A recent Aberdeen Research report has proven that this technique can dramatically boost response rates. I use this technique as part of an automated customer education nurturing program that I created and am seeing greater than 50% open rates when emails have the sender name of the account representative.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). By directing clicks to a landing page customized for a specific email rather than a generic home page, marketers can significantly improve their conversion rates.
SnapApp
JULY 7, 2017
Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. Heather Flash. CLEARLINK | Marketing Director. . . Kent Lewis.
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