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How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

94% response rates. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. First, they went Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) Sherlock Holmes. Sick rhymes.

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How Top B2B Video Sellers Use Video to Book More Revenue

Vidyard

94% response rates. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. Those that re-engaged resulted in demos scheduled. Sherlock Holmes. Cacti (or is it cactuses?). Sick rhymes. No problem! Winner: Punch!

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. Conversion rate optimization can occur at every stage in the funnel to improve the number of people you drive towards the most important action.

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How Top B2B Video Sellers Use Video to Book More Revenue

Vidyard

94% response rates. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the

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ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

One of the purposes of writing copy is to generate leads. What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? Bob Bly's Book The White Paper Marketing Handbook. Savvy B2B Marketing blog posts about white papers. White Paper FAQs.

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11 Steps and Goals to Lead Nurturing Done Right

Oktopost

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing?

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How to Use HubSpot’s Conversations Tool to Better Align Sales & Marketing

SmartBug Media

A few well-known benefits of using conversational marketing tools such as live chat and chatbots include improving user experience and personally engaging with prospects and customers. The Fundamentals: Aligning Sales and Marketing with Data. 4 Ways HubSpot’s Conversations Tool Aligns Marketing and Sales. Lead Nurturing.