How to Assess the Relevancy of 3rd Party Intent Data
Adobe Experience Cloud Blog
JUNE 9, 2017
Public data from social media networks, i.e. Twitter. On Twitter, you can identify potential buyers based on their tweets and following relations. On LinkedIn, you can find potential buyers by looking at their job titles, companies, group affiliations (i.e. On Meetup.com, you look at the users who attended certain meetups.
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