What is Lead Scoring for Marketing and What Are the Benefits?
Act-On
APRIL 10, 2024
All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. How does lead scoring work?
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