SmartBug Media

JULY 1, 2021

Workflows, sales sequences, lead scoring, the list goes on—with so many possibilities to incorporate marketing automation into your HubSpot instance, it’s hard to know where to start. Not only does this keep your leads in the know, it also helps you gain more visibility on your blog posts. Implement HubSpot Scoring.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Sharpspring

NOVEMBER 2, 2021

Sign up for a SharpSpring demo today to find out how to upgrade your customers’ experiences from the first interaction. You may have heard of GDPR or CAN-SPAM, but with Apple Mail’s Privacy update and CCPA in California, ignoring the rules can end up being costly. Bonus points if your email software offers lead scoring.

Practices 94

Practices Best Practices Marketing Automation Services Ad Frequency 94

PathFactory

AUGUST 31, 2018

If we’re not refreshing the top of the funnel with new leads, we’re just hitting the same people over and over again. Chris : That’s an interesting point that leads to other questions: How do you know when you should repurpose content versus create net new assets? And then further down the line an ROI calculator or demo?

Top of Funnel 40

Top of Funnel Work Management Marketing Management Content 40

Martech

FEBRUARY 11, 2022

Many B2B marketers are turning to account-based marketing (ABM) strategies and tools to help deliver targeted advertising and personalized content to high-value accounts. Cloud logistics platform Bringg recognized the value of customer journey data when it came to personalization, so they chose an attribution platform to glean more insights.

Work Management 119

Work Management Personalization Marketing Management Marketing AI 119

Content Marketing Institute

OCTOBER 25, 2018

Product demos and unboxing videos (reach out to an unboxing influencer on YouTube for your packaged product). The value of personalized content is the reason more marketers recognize the opportunities in content marketing , influencer marketing , and other methods that deliver what their audience members need or want. Image source.

Content Marketing 103

Content Marketing Planning Privacy Policies Long Tail Marketing 103