KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you want to generate a pipeline, you need leads. Booking a demo. Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JULY 12, 2018

Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. A personalized demo can be scheduled online automatically with a calendar scheduling app that chooses the salesperson based on availability or turn. This makes setting up live demos easy and painless on both ends. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Generating Enough High Quality B2B Leads. Last Fall we crunched some numbers involving our own B2B landing pages and the landing pages of several B2B clients. Calls are valuable.

B2B 120

B2B Landing Pages Lead Marketing Qualified Leads 120

KoMarketing Associates

AUGUST 7, 2018

What can you cut from: landing pages. It applies to elements on a landing page, and to editorial calendars. Which sections of this landing page would you try to cut? Take one of your landing pages, for example. Where is the traffic to that page coming from? email opt-in forms.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

FEBRUARY 18, 2016

Take lead generation, for example. MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. Whatever your call-to-action may be (downloading a whitepaper, filling out a form submission, requesting a demo, watching a product video, etc.), Dig into Search Queries. Clearly not. That’s on you.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

MAY 7, 2015

Request a Demo. General Contact Request. For form submissions associated to actions less likely to generate immediate sales interest, attention needs to be made to the level of form field requirements defined. Webinar Registrations. Testimonial Page Views. Request a Quote. Request an Evaluation. Free Trial.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer. Free Trial.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120