Biznology

OCTOBER 15, 2018

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. Namely, 43% out of 47% of adults in Britain who were exposed to branded content on some of the social platforms actually purchased the product or service in question. So, what does that tell us?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Vidyard

DECEMBER 17, 2020

YouTube Statistics 3.7 The average product demo synchronous video call lasts 29 minutes and takes 79% of the meeting ( Zoom/Chorus, 2019 ). Out of these, 36% say they’d most like to see more educational/explainer video style content, with 14% wanting to see more product demos ( Wyzowl, 2020 ). Social Media Video Statistics 3.1

Statistics 157

Statistics Video Marketing Planning Business 157

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Vidyard

MARCH 23, 2021

YouTube Statistics 3.7 Vidyard, 2021 ) Adding CTAs to video content is one of the top online video platform feature priorities for sales reps ( Vidyard, 2021 ) The average product demo synchronous video call lasts 29 minutes and takes 79% of the meeting ( Zoom/Chorus, 2019 ) Deals that are closed/won used video 18.5%

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Content Standard

SEPTEMBER 22, 2014

According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014. Animoto finds that 73 percent of US adults are more likely to purchase a product after watching a product or service demonstration video.

Tactics 40

Tactics B2B Marketing Content Marketing Planning 40

B2B Marketing Zone Posts

APRIL 5, 2010

Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. What are the latest trends in search?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% With the availability of data like purchase history, consumer behavior and links clicked, as well as sophisticated software to implement campaigns, custom content has never been easier. of digital display ads in the U.S.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111