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Guide to Marketo Product Updates from Adobe Summit 2019

Perkuto

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

When marketing teams create leads and monitor their progress through the funnel inside the platform the sales team also uses, marketing can identify issues at critical points, such as MQL-to-SAL conversions, and address any problems to expedite lead progress through the funnel. Additional Resources. MQL Velocity – Why It Matters.

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The Top 3 Use Cases Driving Account-Based Marketing (ABM) Adoption

DealSignal

And research shows that ABM does foster revenue growth: a study by Demandbase and Demand Metric found that 60% of companies doing ABM for a year reported at least a 10% revenue increase and nearly 20% reported a revenue increase of 30% or more. Each one can take significant internal resources to move through the pipeline and then service.

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We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

When it comes to velocity, smaller is better and Chart D shows a nice trend of much faster times from MQL to Closed/Won. Additional Resources. MQL vs Revenue-Based Demand Planning. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. MQL Velocity – Why It Matters.

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CMOs and CIOs: Stronger Together in the Digital Age

Full Circle Insights

Additional Resources. MQL vs Revenue-Based Demand Planning. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. White Papers. Case Studies. Infographics.

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Three Ways to Prepare Your Marketing Team for the Next Global Disruption

Full Circle Insights

Additional Resources. MQL vs Revenue-Based Demand Planning. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. Watch: On-Demand Webinar. Sales and Your Career Trajectory.

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Giving Back to Celebrate National Nonprofit Day

Full Circle Insights

Most companies don’t always have those levels of resources to donate, but organizations of any size can make a difference. The schools benefit from free expertise, employees get the satisfaction that comes with doing a good deed, and the business benefits from satisfied employees and a community that has more of the resources it needs.