DemandBase Marketing Marketing Budget Creation Multi-Channel 
Customer Experience Matrix
OCTOBER 8, 2014
I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs.
Full Circle Insights
FEBRUARY 28, 2021
Modern notions of the “single source of truth” concept originated in the information system design world. A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts.
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Single Grain
APRIL 24, 2023
A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. Digital design is a competitive field, and prospects were choosing the competition. There were also issues in their sales process.
Full Circle Insights
JULY 9, 2020
With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?
Marketing Insider Group
JULY 1, 2020
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.
Full Circle Insights
SEPTEMBER 30, 2020
But here are a few predictions for how 2021 will unfold in the marketing space: Virtual events are here to stay. And not just because budgets are tighter, though cost is a factor. Out of necessity, marketers got better at producing virtual events. . CEOs will demand more marketing metrics.
Full Circle Insights
JUNE 16, 2020
Defining Digital Marketing Metrics. B2B marketers: are you doing more digital campaigns lately? If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns. Bridging the Digital Marketing-CRM Divide.
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