Single Grain
APRIL 24, 2023
Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.
Full Circle Insights
FEBRUARY 28, 2021
Full Circle University SEO Series: Campaign Attribution for Digital Marketing. Marketers: Keep Calm and Follow the Data in the Pandemic. Will COVID Change Marketing Measurement Forever? We’re All Re-planning our B2B Marketing Budgets Now. Full Circle University SEO Series: Defining Digital Marketing Metrics.
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Customer Experience Matrix
OCTOBER 8, 2014
We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions.
Marketing Insider Group
JULY 1, 2020
This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Take Demandbase for example.
Full Circle Insights
JULY 9, 2020
With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?
Full Circle Insights
JANUARY 28, 2021
For example, a software vendor that focused on the travel and leisure industry might have to recalibrate the ICP and focus on clients in less hard-hit sectors. Adopt Agile Marketing Methods. The measurement sprint is important because it allows marketers to define a baseline and revenue improvement over the length of the sales cycle.
Full Circle Insights
NOVEMBER 26, 2020
Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. But will CMOs consult with their CIO before buying a new martech solution? CMOs will need IT support to fully optimize martech solutions. .
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