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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. It does depend on marketing setting up the definitions, rather than letting sales people create their own.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. Beyond data enrichment, you can also identify target accounts through predictive analytics using lead scoring and account intelligence. Demandbase. Demandbase.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. DemandBase. DemandBase.