The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use
SmartBug Media
NOVEMBER 21, 2022
Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. Beyond data enrichment, you can also identify target accounts through predictive analytics using lead scoring and account intelligence. Demandbase. Salesforce.
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