Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The data has to flow back and forth and not dirty up the pipeline with raw leads.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KEO Marketing

OCTOBER 3, 2017

Demandbase , an ABM technology provider, found deal size increased by 26% and close rate grew by an impressive 75%. In a recent ITSMA survey , 84% of marketers said ABM generated a higher ROI compared to other marketing programs. Traditional lead generation works well when targeting smaller businesses and lower value sales.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

NetLine

AUGUST 2, 2023

Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). In short, these leads have undergone some kind of assessment to prioritize them by value.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

DECEMBER 16, 2015

For the past decade, B2B marketing has mostly been exemplified by lead generation. Vendors use social media, SEO, and marketing automation to draw traffic to their site, capture contact info, and nurture contacts into qualified leads. You Have a Highly-Skilled, Well-Resourced Marketing Team.

Account Based Marketing 50

Account Based Marketing Enterprise Management Marketing Management Top of Funnel 50

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. Here’s a look at the types of content experienced marketers focus on: image source. Start with the resources you have.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

Marketing Technology. There are literally thousands of great content marketing blogs online, and while this list is extensive, inevitably some great resources will be missed. Top Marketing Blogs to Watch in 2017 (and Beyond). #1. Recommended reading: 10 Ways to Create an Efficient Content Marketing Operation. #21.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48