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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. DemandBase has a similar structure.

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5 Essential Functions for Every B2B Website

Biznology

When they are ready to make a purchase decision, they will better understand how you can help them—and why they perhaps should select you over your competitors. There are basically two ways to approach this objective: Add an offer, a call to action and a landing page with a data-capture form.