The Point

AUGUST 25, 2020

What information do you have on those contacts and when was the data last updated? Lead Management Definitions/Processes. How you define lead and/or account stages (e.g. What SLAs existing between sales and marketing when leads or accounts reach certain stages? – Do you have an account scoring model in place?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

DemandBase

MARCH 23, 2020

Maybe this will lead to a meeting to discuss how your products or services can help. In addition, marketing should be enabling sales to close deals by delivering holistic insights into digital signals, such as website engagement and broader web activity. Or maybe it just positions you as a thoughtful leader during difficult times.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

SEPTEMBER 26, 2018

There is a world of valuable information outside the CRM which can facilitate research, increase efficiency, and accelerate deals but until now, it has been siloed. This has helped enable lead generation and lead management capabilities with engagement activity insight as well as multi-channel analytics. That must change.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Leadspace

JANUARY 17, 2017

Intent” is behavioral information collected about a person’s activities online which combines “topic” and “context” data. When you search for something or visit a website, you are expressing an interest in that topic. Known 1st Party Behavioral: People visiting your website who have also filled out a web form online.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DemandBase

SEPTEMBER 6, 2019

Increasingly, you are responsible for filling the sales pipeline directly leading to ROI. Let’s be real, your company’s website is your customer 1st point of contact and the most valuable tool for generating MQL’s and SQL’s. It explains how simple content modifications and more relevant measurement leads to increased ROI.

Account Based Marketing 40

Account Based Marketing Top of Funnel B2B Thought Leadership ABM 40

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132