DemandBase Generation Marketing Budget Creation Webinar 
KoMarketing Associates
FEBRUARY 1, 2018
Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What can be done to change this?
Strategic-IC
DECEMBER 22, 2017
10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018. So if you’re looking to plan out the coming year, want to avoid ABM mistakes and need to optimise your approach, here are 10 of our ABM-focussed posts you should read: 1.
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Content4Demand
MAY 21, 2020
During her session , Cheri Keith, Head of Strategy for ON24, highlighted ways to ease into a digital-only environment: Personalize communications for specific accounts; Keep branding consistent to avoid confusion; and Make the presentation/webinar/session available on-demand. During a fireside chat , Heather Grobaski, Sr.
DemandBase
JUNE 23, 2020
Whether that’s through an e-book, webinar, direct mail material, or blog post, it all comes down to one thing. And it also requires a very specific set of skills in strategy, copywriting, and design. But they lack great copywriting, artwork, and design skills that speak directly to their audience. CMO/VP Marketing.
Circle Studio
NOVEMBER 8, 2018
And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.
DemandBase
AUGUST 18, 2020
How should a B2B marketing leader think about budgeting for ABM? What kind of budget does ABM require? We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question. Where can you free up budget?
Single Grain
APRIL 24, 2023
Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. But which lead gen strategies are the real winners?
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