How to ABM Like a Boss (Part 6): Measure with ABM Metrics
Engagio
JANUARY 12, 2021
ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. ABM takes time to show results , meaning we need metrics that show real progress within big, complex deals throughout the sales cycle. Think about what matters to Sales. Enough said. (OK, Let’s cover each.
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