What is account-based marketing today and how has the space evolved?
Martech
JULY 14, 2022
A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The goal is to streamline the “hand-off” of leads from marketing to sales. Platforms, not point solutions.
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