#COSeries Recap: Top Priorities For B2B Strategies In New Reality
Content4Demand
MAY 21, 2020
Yee broke down the process into several phases: Warm up the buyer by featuring specific content to expose their needs; Propose a consultation or a product offer with account-based ads and custom content; and Start an outbound cadence through sales, with talking points culled from the personalized content used in the previous two phases.
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