Engagio

OCTOBER 11, 2021

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. But, we’ve started to notice some changes in the market.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Valasys

OCTOBER 5, 2018

In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

Engagio

JULY 31, 2017

BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Golden Spiral

NOVEMBER 8, 2018

Your website is a dynamic marketing tool that can be shaped to fit your exact needs. Your website should be designed to be a powerful marketing tool to meet your business goals. Because they serve distinct market segments, they wanted to integrate their website with Demandbase , an AI-based marketing software platform.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48