Digital B2B Marketing

MARCH 25, 2013

Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Retargeting doesn’t have to stop with your site traffic. Providers: Bizo, Demandbase, Neustar. LinkedIn Data Targeting. However, most B2B marketers are still missing other ways to use search data.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Biznology

FEBRUARY 23, 2015

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. LINKEDIN : Had to be converted to social selling. 10%), 2 engagement worth $250k in revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

PathFactory

SEPTEMBER 5, 2018

Hosted by PathFactory’s Director of Demand Gen, Chris Vandermarel, the panel came together on how to tackle common challenges and share best practices to find success on paid ad and social campaigns: John Dering , Senior Director of ABM, Technology & Strategy at Demandbase. John : At Demandbase, we’re all about ABM.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

SnapApp

DECEMBER 14, 2016

Most website visitors visit with a combination of mobile and desktop- but so much of website traffic is mobile that you can't afford to have a website that doesn't look good or doesn't work on mobile. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Social Media is only getting bigger.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62