Modern B2B

AUGUST 14, 2023

In content development, AI tools can accelerate production and time-to-market, but this introduces risk for cultural relevance, sensitivity and accuracy. This can transform enterprise selling with smarter use of the human hours involved in piecing together the holistic parts of a Go-to-Market plan. “.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

The Mx Group

MAY 1, 2018

Though ABM can feel lightyears away from the direct marketing campaigns of days gone by, an old adage still stands — the right list has more impact than the right offer or message. ABM is all about relevance, and you have to know your audience to know what’s relevant to them. Use all the tools in your marketing toolbox.

Account Based Marketing 59

Account Based Marketing Practices ABM Best Practices 59

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As marketers, we use offers and other incentives to get them to give up their contact info.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JUNE 14, 2011

The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • QR codes marry social media with traditional direct marketing. With marketing moving online, everything is measurable now. Greg Ott , Demandbase.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100