DemandBase Digital Transformation Lead Management Sales Management 
Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.
LeanData
SEPTEMBER 30, 2022
In his keynote address to kick off OpsStars, LeanData CEO Evan Liang provided a glance into the transformative growth potential of modern revenue orchestration, a new model offering a more holistic and unified go-to-market approach for B2B enterprises looking to better match customers’ new buying journeys. A Single Source of Customer Truth.
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Full Circle Insights
MAY 10, 2021
Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach.
Full Circle Insights
JANUARY 27, 2021
Digital transformation accelerated in 2020 because it had to. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. Twilio COVID-19 Digital Engagement Report. ABM Success Metrics.
Full Circle Insights
MAY 20, 2022
to continue nurturing leads through the funnel. Predicting Behavior Through an Account-Based Management Role Lens. They want to control the process, which often means doing their own research. Marketing Attribution and Funnel Metrics Are Still the Key. Digital Source Tracker Effectiveness Dashboard Overview.
Full Circle Insights
JANUARY 24, 2023
Full Circle ABM is the first martech solution that gives B2B marketers the power to measure funnels in an account-based marketing context inside the CRM. This enables closer alignment between the sales and marketing teams and facilitates tighter collaboration on account targeting, which is critical for B2B success.
Full Circle Insights
JANUARY 28, 2021
Here are three ways to prepare to manage disruption. To keep the focus on the right customers during a disruption, you can conduct a sprint project (more on that concept below), i.e., assign a small, cross-functional group to assess marketplace changes, revise your ICP and identify ways to maximize sales using the revised ICP.
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