sales 
The Effective Marketer
MARCH 22, 2012
There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012. You see less.
The Effective Marketer
SEPTEMBER 11, 2013
That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals.
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The Effective Marketer
SEPTEMBER 11, 2013
That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals.
The Effective Marketer
JUNE 1, 2011
“Companies using technology alone to solve their demand creation issues may actually experience negative return where it matters most&#. The magic relies on the higher conversion rates throughout the sales cycle. The report breaks down companies into three segments: No Marketing Automation, and no processes.
The Effective Marketer
JUNE 1, 2012
Step 1: Sales and Marketing Alignment and Documentation. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. If not, stop what you are doing and meet with the sales leadership. Step 2: Buyer Personas.
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