Metadata
JULY 21, 2022
Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy. Need support?
QuanticMind
JULY 31, 2023
TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here.
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DemandBase
APRIL 29, 2020
Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. Coursera is offering a free marketing course titled Viral Marketing and How to Craft Contagious Content with Professor Jonah Berger at The University of Pennsylvania.
Sprout Social
SEPTEMBER 20, 2018
Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel. The reality, though? mindfulmoments.
Oktopost
MARCH 31, 2021
TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. 81% of companies implemented video in their marketing strategy, a 63% boost from 2019. One trendy format for B2B companies is animated explainer videos. That number was reached and surpassed in 2020.
Sprout Social
DECEMBER 21, 2022
Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?
The Point
OCTOBER 7, 2014
Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Ready to take the plunge into Social PPC? Note: typically, only campaigns with high engagement rates make sense for CPM bidding.
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