Demand Marketing Budget Multi-Touch Attribution Paper 
LeadsRX
JANUARY 7, 2022
Imagine if Rockefeller, one of the wealthiest Americans of all time, were alive today and had all the marketing analytics data available at his disposal to make his businesses grow? That’s quite a gap but compared to mid-market and large enterprises that earn multi-billions annually, the distinction is not all that surprising.
B2B Marketing Analytics
FEBRUARY 24, 2020
Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights and marketing analytics not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.
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B2B Marketing Analytics
FEBRUARY 4, 2019
Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.
ScanmarQED
JANUARY 18, 2024
I want to leave the best planet that I can for my kids, rather than an uncomfortable future both physically and politically. In 2019 an academic paper from MIT, GroupM, and Melbourne Business School, attempted to uncover the accuracy of programmatic ad serving. But what is the harm in wasted media budget?
Full Circle Insights
FEBRUARY 28, 2021
In addition to greater process efficiency, a single source of data truth shared by marketing and sales also allows the marketing team to invest resources more wisely. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. White Papers.
Allocadia
APRIL 3, 2019
“Allocadia is the single system of truth for our marketing investments. It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes.
Valasys
JULY 30, 2019
Establish the Best Sources for Traffic i.e. the aptest Ad Networks: To get quality traffic on the landing pages & to optimize the website conversion rates, B2B enterprises need high-quality sources of traffic. Often, large advertisers such as Salesforce use Native Ad Networks to drive traffic to their blog posts or white papers.
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